Like many native Angeleno teens, Jonathan Heit and Alex Trevino are avid skateboarders and denizens of the Fairfax neighborhood’s concentration of skate, hip-hop and sneaker trendsetting retailers. With unique experiences that make them wise beyond their years, Heit and Trevino are launching Black Tie Emporium, an on trend skate/street apparel line at noted Fairfax space ADBD on June 3 from 7-10pm.
At just 13, Heit, already a film and television acting veteran, and Trevino, a budding mogul, came up with the idea of designing their own apparel line during an afternoon study hall.
“We were talking about skateboarding and we thought it would be so sick if we could just design our own clothes, stuff we’d wear boarding or just hanging out,” says Alex. “We wanted things that are different from the clothes sold in stores today, cool, colorful shirts with designs that anybody could wear but that we could jump into any time we skate.”
Added Jonathan, “Every time we go out to the park there are new people there – boys and girls – and we thought how cool it would be to have our own brand. We came up with the Black Tie idea because it’s so opposite what most people think of when they think of skateboarders.”
Jonathan is known from his appearances on television and in movies. He stars in the TV series, “Granite Flats” on upstart family cable network BYU-TV and has guest starred in the Nickelodeon series “Deadtime Stories,” as well as popular shows such as “How I Met Your Mother” and “Monk.” He’s also had lead roles in top movies including Date Night, Valentine’s Day, and Bedtime Stories. Additionally Jonathan lent his voice to more than 30 “Family Guy” episodes and originated the role of Cubby in over 100 episodes of Disney’s “Jake and the Neverland Pirates.” He’s an enthusiastic fund raiser and advocate for several causes including acting as Youth Ambassador for UNICEF, doing work with Soles4Souls, and now fundraising for unite4:good. Jonathan is using funds from his acting career to jumpstart Black Tie Emporium.… Read More